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the NALA Blog

Empowering Small Business



5 YouTube Features for Marketers
April 16, 2014

Make the most of your YouTube videos with tools that can help you increase watch time, attract subscribers and drive more traffic to your site.  An article from SocialMediaExaminer.com   describes the five features below are lesser-known but can go a long way toward improving content quality and reach. YouTube Audio Library. Music can make or […]


Essential Elements to your Content Marketing Strategy
April 8, 2014

If you are engaging in social media marketing, email marketing and blogs then a content marketing strategy is essential.  Content marketing allows you to target potential clients at different stages of the buying cycle as well as buyers with different intents.  You can nurture leads until they are ready to buy or fix a problem […]


3 Time Management Tips for Improved Productivity
March 25, 2014

With the first quarter of the year nearly gone, how would you grade yourself on life/work balance?  How would you grade your productivity?  It usually comes down to effective time management but often what is urgent and what is important are not the same thing.  That means what is urgent takes precedent over what is […]


Grow Your Email List with Social Media
March 13, 2014

An effective email list can be hugely valuable but growing that effective list can be a challenge.  After all, at least 91% of consumers check email daily and according to research, email marketing is the third most effective channel for lead generation, producing 13% of all leads.  Social Media Examiner offered five suggestions for growing […]


Beware the Google Unsubscribe Button
March 5, 2014

Last month Clickz posted an article about a new feature by Google that enables to unsubscribe in the top-right-hand corner of the header field in promotional emails.  This feature allows users to stop emails they do not wish to receive in a more efficient manner as opposed to looking for the opt-out, usually in fine […]


Yelp, Yahoo and Small Business
February 25, 2014

Last week Smallbiztrends.com reported an announcement by Yahoo’s CEO, Marissa Mayer.  Yelp’s business listings and reviews will soon appear in Yahoo’s search results.  This is important information for small business owners for a couple reasons.  First, a growing number of people rely on smartphones to access local services and many of those people rely on […]


How to Improve your Social Media Marketing
February 19, 2014

Social media marketing is an important part of any marketing plan today but so many of us are not getting the results we hoped for.  Smallbiztrends.com ‘s Al Davidson offers 5 tips to get better results and improve your lead generation on social media. Listen First, Then Talk. One of the great things about social […]


Social Media Sharing Strategies
February 12, 2014

The real currency of social media is in the share, how often you get others to share what you post.  According to a post on inc.com from Courtney Seiter, great social-media sharing is a skill that requires a little strategy and a lot of practice.  Below are tips she offered about what to share and […]


How to Encourage Online Reviews
February 5, 2014

Online ratings and reviews are a driving force behind gaining new customers and increasing sales nowadays.  SmallBizTrends.com offered for tips to help small business owners encourage customers to post reviews.  Encourage is the key word here since review sites frown on soliciting or requesting reviews.  Consequently, offering discounts or freebies in exchange for reviews can […]


Making your Local Business Stand Out from the Crowd
January 29, 2014

Many of our NALA Clients are small and mid-sized brick-and-mortar businesses reliant upon a local customer base.  Now that the holidays are over business often slows down but if you stand out it doesn’t have to.  Small Business Trends offered suggestions earlier this month to help your business stand out from the crowd and thrive […]


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